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How Many Instagram Followers Do You Need to Get Paid in the Philippines?

How Many Instagram Followers You'll Need to Make Money

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Written By Robert Bagatsing

Chief Editor and Founder | Social Entrepreneur | Social Investor | Survived Strategic Marketing @ Harvard Business School | San Beda Grad | Proud Father to Lincoln Martin | Based in Manila, Dubai, Melbourne

August 5, 2022

Are you looking for ways to get more Instagram followers? Do you want to know how many Instagram followers you need to earn money? If so, then you’ve come to the right place.

Social media marketing has never been more popular. In fact, it’s so popular that marketers have created a new word to describe the variety of platforms available for businesses to target their ideal customers: social media optimization. And with good reason.

These days, about 94% of adult internet users use at least one social media platform in the Philippines. According to research, this figure is predicted to rise to 98% by 2025. That’s why everyone from small business owners to national brands in the Philippines is investing in strategies and tactics that will help them grow their Filipino audiences on these channels.

But how do you know which strategy is right for your brand? And when it comes time to actually start promoting your business, what are the optimal numbers for your Instagram account or how many Instagram followers should you have?

We’ll answer all these questions and more below…

What is social media marketing?

In a nutshell, social media marketing is the process of using social media platforms to build and strengthen your business in the Philippines. Filipino entrepreneurs can do this by engaging with their customers on these platforms, posting content that makes their brand more recognizable, and promoting their products and services.

So what’s the general rule of thumb for Instagram followers in the Philippines? How many Instagram followers should you have to get paid in the Philippines? If you want to be paid in advertising revenue from Instagram, you need an audience of at least 10,000 Instagram followers. That’s because Instagram only shares ad revenue with businesses that reach an audience of 10,000 subscribers or more.

And if you want to be able to share paid posts from other apps like TikTok or Facebook, your account needs at least 5,000 social media followers.

It’s important to remember that these numbers are just general guidelines and may vary depending on how competitive the market is for your product or service. If you have a lower number of followers than what we mentioned above for each platform (or a different number), it doesn’t necessarily mean that you won’t be able to generate enough ad revenue. It just means that there may be better ways and more efficient ways for you to grow your following on each platform without having pay-per-click ads running all day long.

How to find the right number for your social media audience

The first step to finding the right number for your social media audience is understanding what your brand stands for.

If you’re a cosmetics brand in the Philippines, does that have anything to do with size? If you’re a fashion brand, does it have anything to do with exclusivity?

If you know what your business is about, then you can start to understand if there are any specific demographics that you want to target or specific interests that will be appealing to potential customers.

Again, this will help inform the relevant strategy Filipino entrepreneurs should use on each platform.

For example, let’s say a luxury women’s clothing brand in the Philippines wants to target young Filipino women between 18-35 years old who are interested in topical treatments. Knowing this will give them some direction on how they should be posting content and targeting their audience on Instagram. If they don’t know what their brand stands for and want general demographics, they can start by using Instagram analysis tools like Semrush.

The analysis tools will most likely tell them what kind of content types are popular on Instagram at the moment and which hashtags have the most engagement. This will give them an idea of what type of content they should be posting on their account and when it’s best to post those kinds of posts.

Why do you need an audience for paid social media marketing?

To make money with paid social media marketing, you need either a large or engaged audience.

Let’s say you’re an event planner. Your goal is to get people to sign up for your mailing list. If you have a relatively small social media following on Instagram, then it might be difficult to get people to sign up for your list if you want to charge them for your email newsletter. The cost of acquiring new followers is also important.

In 2017, the average cost per follower dropped by 18.6 percent from the year before and is expected to decrease even more next year by another 24.4% according to a recent report from Social Media Today. That means that in order for your business to make any money in the Philippines, it would need over 10,000 Instagram followers just in order not to lose money due to the high costs of acquisition and low conversion rates from those Facebook ads!

How Many Instagram Followers You Need to Start Getting Paid
How Many Instagram Followers Do You Need to Get Paid in the Philippines – APAC Monetary

Finding the sweet spot for your Instagram audience

The number of followers you need on Instagram is different for every brand and depends on a few factors.

First, you need to understand your target audience. What are the demographics of your ideal customer? What are their interests and behaviors? If you know these answers, it’s easy to see how the optimal number of Instagram followers will differ.

Next, you need to consider how engaged they are. The number of followers on Instagram doesn’t necessarily mean that Filipinos are going to follow your content or engage with your business. You also have several other metrics, like engagement rate and time spent per day that can help determine if an account is doing what it should be doing for your brand or not.

Why do you need an Instagram following before you can pay for it

Social media is a powerful tool for the modern Pinoy marketer. But recently, it’s become clear that social media platforms aren’t just about promoting your business to the world. Social media is also about finding new customers. In fact, according to Business Insider, the average Instagram user follows only six brands.

So, how do you find your target audience on these channels? One way would be by spending money on advertising. This is what many brands do in order to get people to follow their business on Snapchat or Instagram. But before you can start advertising, you first need followers.

Increasing your follower count on these new channels will help you build trust and credibility with potential customers and make it easier for them to find you when they need what you have to offer. This is why it’s important for businesses in the Philippines to make sure that they have enough Instagram followers before advertising any money on social media marketing.

Finding the sweet spot for your Instagram audience

The right number of followers on social media requires a careful equation. You need to find the sweet spot that works for your brand, your audience, and your budget. For example, if you’re trying to promote a particular product, you might want to have around 500 Instagram followers. But if you’re trying to promote a new line of clothing or if you’re targeting an entire demographic like young people over the age of 55, then having 10,000 Instagram followers is more appropriate.

To figure out the ideal number of followers for your brand on Instagram, think about what kind of content you want to share on social media. If it’s product-related content with an emphasis on visuals, then you’ll want to shoot for a higher number. If it’s compelling video content with a story and strong call-to-action (CTA), then 500 followers would be perfect.

Now that you’ve found the sweet spot for your account, ask yourself how much time you want to spend promoting your brand.

If you’re just starting out and don’t have time to manage multiple accounts or work towards increasing each follower count slowly over time – like by going live every day – then 500 will be enough for now because it’s less time-consuming than other methods like PPC ads or Facebook Ads.

If you’re looking for more long-term success with social media marketing tactics like PPC ads, TikTok, or Facebook Ads.

How to Make Money on Instagram
How Many Instagram Followers Do You Need to Get Paid in the Philippines – APAC Monetary

How many Instagram followers are too many or not enough for your brand?

If you are a small business and want to test the waters of social media marketing, it’s best to start with just a few hundred followers. Then, you can start to see what works and what doesn’t.

If your campaign is successful, you can scale up your social media marketing efforts and increase the number of Instagram followers.

However, if you are a national brand or have a product or service that is already very popular, then it may be worth investing in an account with thousands of followers. This will give you more opportunities for interaction with your audience and more space to promote your product or service in posts.

Conclusion: How many Instagram followers do you need in the Philippines to earn money

Social media marketing has become an integral part of the modern marketing mix. From building brand awareness to selling products, social media is a valuable tool that must be used effectively in order to drive success. In order to get paid for your social media efforts, it’s important that Filipinos have a certain number of followers on the platform you are marketing.

It’s important to find the sweet spot for how many followers your brand can afford to show and still make a profit. The more followers your brand has, the greater your chances of being noticed. But too many followers can cause your audience to tune you out and you won’t be able to make an impact.

So what a number of Instagram followers is right for you? How many Instagram followers do you need? In order to get paid for your social media efforts, it’s important that you have a certain number of followers on the platform you are marketing.

The more followers your brand has, the greater your chances of being noticed. But too many followers can cause your audience to tune you out.


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